The Ansoff's Matrix is four different stratgeries that a business use in realtion to marketing, all these four stratgies will be used at different times by businesses.
A video explaining Ansoff's matrix for students:
http://www.youtube.com/watch?v=AORoMxgp428
The Four Stratgies:
Marketing Penetration - Using this stratgy, a firm will try to gain more of it's existing market.
Marketing Development - This entails a firm selling it's existing products in a new product. (Engaging and Selling to more people to enhance the state of of growth.
New Product Development - A firm pursing this stratgy will develop new products to sell to existing customers.
This website gives a firm understanding of the Ansoff's Matrix, giving reasons for why each stratgy is important to a company and some of their objectives might include.
http://tutor2u.net/business/strategy/ansoff_matrix.htm
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