Growing and Shrinking Markets

Entering a Growing Market will give you more oppurtunities for success whereas in a Shrinking Market you'll have a high risk of failure. In a grwoing market, a profit will be made either way, you'll have room for expansion, high demands, less chance of failure and more importantly less fierce competition. A shrinking market could lead to less business, rise of competition, little room for new ventures/manover, and a continuing downwards spiral which could even lead to bankruptcy.