Mass and Niche Markets

Mass and Niche Markets both have their advantages and disadvantages. Mass Markets have products/services that appeal to a majority/a larger substantial market. Niche Markets have products/services that appeal to a specific section of a market. 


Advantages of Mass Markets 

• Larger Target Audience 
• More Income/Sales
• Eaiser to Expand
• Guaranteed Income 
• Cheaper Production
• More Varriety 
• High Demand 

Disadvantages of Mass Markets 

• Cannot Satisfy Everyone
• Higher Costings 
• More Competition 

Advantages of Nice Markets 

• Unique
• Loyal Customers
• High Price for Customers 

Disadvantages of Niche Markets

• More Expensive/High Costings
• Less Income 
• Only appealed by a fragment of the population
• High Risk of failure 
• High Price for Customers 
• Less Deman 
• Cannot Expand Greatly